Top Three Fragrance Trends of 2024
Written by Lillian Martorella
Fragrance For The Mind, Body, Soul
As of recent, we have seen commonalities of skincare and body care infusing benefits of relaxation and stress relief. However, the mindful ritual of skincare and body care routines continues beyond that. Fragrance is another outlet for calming anxiety, promoting harmony and ease of the mind. Essential oils and aromatherapy were traditionally used in rituals to encourage a meditative state. We have recently seen a resurgence in these ancient rituals by adding a modern twist to our fragrances. Model Bella Hadid recently launched her fragrance brand, Ôrəbella, which features a blend of essiential oils that is safer than perfumer's alcohol and adds an element of mindful modalities. Ôrəbella is influenced by nature and uses its healing benefits to enhance the mind, body, and soul. Their signature bi-phase formula blend has two layers that moisturize the skin while providing a long-lasting fragrance immersion. Each skin perfume is alcohol-free, hydrating, and infused with essential oils that stay on the skin and hydrate the wearer. Beyond being cruelty-free, clean, and vegan, 'Ôrəbella claims to be dermatologist-tested and suitable for sensitive skin. With the revival of aromatherapy in fragrance and the growing popularity of holistic health and well-being, I anticipate that more fragrance brands will implement these modalities and compete with Ôrəbella in the highly competitive fragrance market.
Solid Fragrance
The beauty industry generates a significant amount of plastic waste from product packaging. Companies may employ recyclable, biodegradable, or compostable packaging materials to reduce waste. With growing concern for the environment and more brands making efforts to lessen their impact, brands frequently experiment with solid beauty products. Water conservation may be a viable tactic in formulating products as it is a valuable resource, and beauty brands may concentrate on reducing water consumption during the manufacturing process to make efforts to conserve the environment. Solid beauty products have been seen in shampoos and conditioners; traditionally, they are used in face and body cleansers. Fragrance brands may consider extending these efforts to solid fragrances to contribute to water conservation and differentiate themselves in the market. These solid fragrances can contribute to their sustainability efforts, providing benefits such as oil-based formulations that last longer on the skin. This innovative approach to fragrance may also be compatible with fragrances based on hydration and skincare-infused ingredients. As trends emerge from emphasizing natural cosmetics and personal care rituals, I envision beauty brands experimenting with solid beauty with added skincare benefits.
AI Fragrance
Fragrance is the most sensual shopping journey for consumers. The traditional boundaries of scent exploration are being challenged by artificial intelligence (AI). For decades, the fragrance industry relied on human perfumers who had been trained and apprenticed for years. The fragrance development process can be lengthy and involves hundreds of people for approval. A fragrance house receives a client's brief, and an internal team of perfumers, sales, regulatory, and marketing personnel collaborates to create a scent profile that meets the client's specifications. Al tools expedite this long ideation process. Fragrance developers may benefit from this innovation, as Al's algorithms can examine customer information and preferences to generate personalized fragrance recommendations. This level of personalization may enhance the consumer shopping experience. However, using Al as a tool rather than a replacement is the best strategy for creating a fragrance profile; the olfactory experience of the human senses is irreplaceable.
